Ecommerce Growth with Highly Seasonal Brand

The Goal

A leading college textbook company wanted to increase digital sales without raising acquisition costs. The challenge was to drive more revenue during peak back-to-school seasons while maintaining cost efficiency in a highly commoditized, price-sensitive market.

The Strategy

The Results

Increased ecommerce revenue 56% year over year while maintaining stable acquisition costs despite competitive pressure and decreasing branded traffic. Revenue success through channel diversification, data-driven optimization, and promotion scheduling created a playbook for seasonal surge readiness that was repeated successfully for the following high seasons.